In this day and age....
if your not using social media to build & grow your brand, your obviously making a huge mistake.
Now more than ever the market for content creators, gurus, ambassadors, coaches (etc. etc) is PRIME.... and social media is key to maximize your influence.
While I am building my brand I still maintain my professional day job (which I quite like) so I need to uphold a certain level of professionalism in my online persona. I've created some unspoken (until today) guidelines for myself when it comes to social media, not just because of my day job (because imma be me regardless) but because I want to attract a certain audience and I only want to serve as an audience to certain kind of people This is limited to good people who are simply interested in the same things i'm interested in : fashion, makeup, beauty, blogging and business.
In order to effectively target my audience, I need to weed out shenanigans. To do so I have found myself following these guidelines. (These are for me personally, they are not my suggestions to you, they are just guidelines that have definitely helped me to grow my base with quaility followers).
#1. No Thirst Traps, No Nudes, No Nudity
This is very simple, but very important. My hope is to attract like-minded women to my page. If I over-sexualize myself, thats not who i'm going to attract. I'm definitely a sexy lady, and no part of me is ashamed of that . Im not going to hide my curves and i'm going to post my real life fashions and my squinty eyed selfies. I also consider myself to be promoter of body positivity so i'm not going to shame anyone who does post nudity or whatever. Its just not my niche. And I have my limits. sexy is my limit, not sex.
And since thats not my niche, I for one will not be giving my milk away for free. Theres no need because my followers aren't interested in that anyway. They want the diva, not the booty.
#2. No married men
I DO NOT FOLLOW MARRIED MEN I DON'T KNOW PERSONALLY. And typically I don't allow them to follow me. Obviously there are exceptions including men who are in my niche ( fashion bloggers, stylists, influencers, photographers etc. etc), and as previously stated, men I know personally. So how about I say, if there could be a professional or business relationship between us, sure lets support each other! But any ol 'joe blow off the street. No, for the obvious reasons. I don't need anybody sliding in my dm's (whos not 100% available of course😜))
#3. Closely monitor (male) followers
I cannot say this enough. It is very important to me that I am not sexualized.. Don't know what sexualization is? Here we go.....
Sexualization is linked to sexual objectification. According to the American Psychological Association, sexualization occurs when "individuals are regarded as sex objects and evaluated in terms of their physical characteristics and sexiness"
I want followers who support my goals, my brand and my craft. So I have to protect my brand by making sure that the people who are watching me are watching for the right reasons. When I get new male followers I go to their page and see what they post, if they have overtly sexual references, then its a no. I also check and see who they follow, if theres a lot of inappropriate accounts that they follow, or a lot of sexual accounts, then it's a no for me dawg.
#4. No profanity
This one is definitely just a personal rule, because If I said I never let a bad word fly here and there the lord would strike me down instantly. But I'm highly capable of getting my message across online without doing so. (and keeping my day job while i'm at it).
#5. Closely Screen My Followers
This is basically the same as #3 except for everybody. Here are the things I screen for, (aka I unfollow for)
🗟 Excessive Nudity (I just don't want to see a whole bunch of booties on my timeline)
🗟 Excessive profanity (It agitates me)
🗟 Drug use (yeah no)
🗟 Overly sexual references
🗟 Bullying/ Threatening behavior (i've unfollowed some big name beauty gurus for putting down others, and trolling. Keep it cute or keep it on mute)
🗟 Irrelevant posts - I love seeing selfies but if you post 17 of the same 1 in 1 day, your filling up my timeline with irrelevant content. 1 was enough!
I want to have 100K Boss Babe Followers, Growing, Glowing and Supporting! "
#6. One Day Off
Social media is fantastic, but it can go to your head. Lets face it, sometimes it can be a numbers game of likes and follows. This can get you off your focus, and distract you from your overall purpose. I've just recently started dedicating one day off a week to not participate in social media. Its just refreshing! You should try it!
#7. No trolling/ arguing
I've never really had an issue with this, but I have seen people post offensive things and I've felt compelled to say something or point out the error in their ways. But why? Theres simple an unfollow button and by staying away from petty, negative people I'm proud to say that my timeline is filled with wonderful boss babes.
#8. Don't Post Personal Info
In the google age, its very easy to look somebody up, find out where they work, where they live and etc. However, i'm not gonna make it easy for anybody! I'm a very open person, but I like to maintain some sort of separatism between my public persona and my private life. For this reason I don't post information like my last name, where I work, my specific job title, and specific locations. Pretty much things that are on a need to know basis! Personal info is like money, if somebody asks, I might can help them out, but no need to go throwing it around!
#9. Support for Support!
It is so important to show support while gaining support if you are somebody who is building your brand. Theres enough success for everyone to go around, I promise! So if I see a boss babe doing her thing, I make it a point to show her some love! Its the least I can do in return for all the people who have shown love to me.
#10. Issa Cross Networking
So I recently watched an excerpt of an interview with Issa Rae where she was discussing the importance of networking across. Networking across simply means making connections with people who are on the same level as you. When we think of networking, we often think of making important connections with those people who have already established themselves in our field. This is great as we need these people to guide us, show us how its done and give us tips. But cross networking is just as important. Issa Rae talked about never having to pay actors in her early days because her mates volunteered to do it.(and i'm sure she did things for them as well). The people who are on the come up with you are people who you can easily collaborate with, create with, bounce ideas off of! These relationships are more likely to be symbiotic and the plus side is, when you both glow up, you both can revel in each others success!
Do you have any social media rules? If so what are they! Comment below & let me know!
Just an awkward black girl trying to put some RESPEK on my name. I'll be covering your anti-typical "I'm really cheap but I still want to look decent" fashion topics, and your " I only buy make-up less than 10$" beauty topics. As a business owner read about my entrepreneurial journey, and as a hopeless romantic, read about my struggles to find love . If you really real, share, comment and subscribe!
You are bold. You are beautiful. You are EVERYTHING. But sometimes our society doesn't take the time to recognize the beauty that is uniquely you. It is my personal mission as well as the mission of my business to help you and ladies everywhere maximize their self confidence through affordable fashion and beauty. Not only do I have StudioLush that provides affordable products to you, I also created this entire site and my blog so that you can grow with me through exploring the best beauty products, techniques, and your own personal styles. Please make yourself at home and be sure to use the contact form is you ever need to reach me. I look forward to our glow and growth together!